For a long time our plan was to outsource all our printing. Clare had always been happy with the vinyl backgrounds she purchased from other companies, and so we modeled our business after a similar process. We went through five different printers-- all over the country-- and the prints came out looking nothing like the original files. On top of that, all of the companies fired us because we were deemed too picky. (What can we say?? We have high standards, just like you!)
At the very beginning of 2020, we had no idea what we were going to do. Luckily, in late February we were introduced to a friend of a friend in the print world who encouraged us to do the printing ourselves. He sent us a couple of samples of what we could do if we invested in our own printer and the results blew our mind. Finally, the prints represented the original artwork we created.
